The BBC rebrands - or does it?

By : Administrator
Published 20th October 2021 |
Read latest comment - 23rd October 2021

Saw this on Twitter and first reaction was how much did they get fleeced for that!

Then reading into it a bit more, it seems the original typeface is only licensed for print and not digital, so they have to pay royalties. So they have now created their own typeface meaning they own the copyright and no longer have to pay for it.

So bizarrely, it actually makes sense and is probably worth the cost of whatever it was to be created  

We live in a strange world...


Steve Richardson
Gaffer of My Local Services
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Comments

Well you learn something new every day

At first glance they do look the same lol ... But once you actually look there are differences


Andy-C | Pewter World