indizine : Forum Moderator 23rd February 2011 11:14 AM |
But if you are paying less for a bendy cucumber and mis-shaped tomatoes then you are not competing on price, you are simply offeirng a different quality. Yes, they taste the same and it wouldnt bother me on its appearance, as long as the produce was fresh and lasted just as long.
However competing on price can only be assumed if it is selling the exact same thing. This isn't. Netto already sell fruit and veg cheaper than Tesco's. They also sell cheap tinned foods that is either branded or unbranded. Has that taken over? No. It never will either. The majotity (not everyone) want a nice shopping experience generally. ie decent till service, decent staff and customer service, everything organised and sticked up, etc and so on. Most people want this. The minority want the people's supermarket experience.
However competing on price can only be assumed if it is selling the exact same thing. This isn't. Netto already sell fruit and veg cheaper than Tesco's. They also sell cheap tinned foods that is either branded or unbranded. Has that taken over? No. It never will either. The majotity (not everyone) want a nice shopping experience generally. ie decent till service, decent staff and customer service, everything organised and sticked up, etc and so on. Most people want this. The minority want the people's supermarket experience.
indizine
indizine