![]() | TheBlogshop 17th July 2011 7:24 PM |
Looking at it from the perspective of a larger organization, they often have less time to be innovative as they have a brand reputation to maintain, whereas a small business can effectively be as innovative as they want to be as their brand isn't as established.
It's similar to why a new band's first album is often better than an established band's fourth or fifth album - the new band have had years to write their first album, so they can afford to make mistakes and rectify them before the final product goes out, whereas the established band has to, in theory, put out an album that they know their fans are going to want to hear, irrelevant of how innovative it is (or isn't).
It's similar to why a new band's first album is often better than an established band's fourth or fifth album - the new band have had years to write their first album, so they can afford to make mistakes and rectify them before the final product goes out, whereas the established band has to, in theory, put out an album that they know their fans are going to want to hear, irrelevant of how innovative it is (or isn't).