Groupon - do you use it?

By : Administrator
Published 17th October 2011 |
Read latest comment - 2nd April 2013

Must admit, haven't been touched by the Groupon craze, but do you business owners use it? Or maybe something like huddlebuy which is supposed to be a Groupon for business.

So as a business owner, would you like to get your products on a groupon type site, or do you have any bad experiences you'd like to share?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments
I don't use them as a business because I'm too tight to pay any commission
and don't use them as a consumer as I presume the prices are bumped up accordingly and can probably get cheaper elswhere or go via my own affiliate links.

Now Google Offers, that could be a different story, if they set it up in UK it could be really interesting.

Thanks,
UKSBD

forum avatarBluefinNW
17th October 2011 3:58 PM
What do they do? Are they like a broker for deals?

There are plenty of them going around and I find using people like dailydeals.com and thebestofchester to get the up to date deals and money off products...

They are currently trying to go public in the US and have been accused of being a little bit creative on the amount of money they claim to burn a month.

Some News Article Here

tomsk

What do they do? Are they like a broker for deals?

There are plenty of them going around and I find using people like dailydeals.com and thebestofchester to get the up to date deals and money off products...

I don't know the exact workings of Google Offers yet as it is still only available in USA

It's similar to Groupon but Google will do the vouchers for you and publicise them for you too.

People effectively sign up and see the vouchers or have the info sent to them

People pay for the product/service rather up front meaning the business gets paid before even redeeeming the vouchers (Google hold back 20% to allow for cancellations)

It's only available in some US cities at the moment but is coming to more soon, whether it comes to UK we will have to wait and see.

Just do a search for Google Offers for more info

Thanks,
UKSBD

They are currently trying to go public in the US and have been accused of being a little bit creative on the amount of money they claim to burn a month.

Blimey, valued at $25 billion, but losing hundreds of millions...

"Mason founded Groupon in November 2008, and by last October the firm had 35 million registered users. But it has also burned through mountains of cash even as sales soared, losing $180m last year and a further $102.7m in the second quarter of this year alone."

It seemed, in theory to be a pretty good business model, skimming off other peoples sales. So wonder where it's gone wrong, massive marketing spend? To many staff?

Google model sounds interesting, one to keep an eye on.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

forum avatarflokwire
18th October 2011 10:28 PM
Must admit, haven't been touched by the Groupon craze, but do you business owners use it? Or maybe something like huddlebuy which is supposed to be a Groupon for business.

So as a business owner, would you like to get your products on a groupon type site, or do you have any bad experiences you'd like to share?

We have helped to promote companies that had offers running on Groupon, they all did well, but you need to understand the extra costs of instantly having 1000 new customers

forum avatarGreenLea
19th October 2011 12:42 PM
I have used it as a customer once and they have given me the wrong coupon thumbsdown not happy waiting for customer services now! but as a business I can see gaining 1000's customers quick looks good but you would need good cashflow!

It is fascinating, you look at some of the deals, things like restaurants offering a meal for 2 for

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

....But for the consumer, it looks like you get a good deal (assuming they send you the right voucher!)

True, but I find you can invariably find the same deal elsewhere if you look. So I do struggle to see where the long term viability of this model is?

Hence I fail to see the high valuation on the company being sustained, following the share sale (BBC News)... ..the model is too easily copied IMHO.

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