Mobile catering- trust my instinct or my business advisor?

By : Business Start Up
Published 11th July 2012 |
Read latest comment - 16th July 2012

Today I had a first meeting with a business advisor to discuss my decision to wind down my existing business & set up a new venture (food van).

Due to upcoming changes in legislation (mainly due to European regulations filtering over to the uk) I know that realistically I will only be able to stay in my current business for 1-2 yrs max. These upcoming changes have made me stop daydreaming about a complete direction change business wise & made me act on it instead.

I am nowhere near completing my food van business plan. I still have to do a lot more market research, secure a plot & finish costings etc.

On the positive side I have said for many years I would like my own food van; I worked many long days in a burger van & in cafes etc as a teenager so I know & enjoy the work. I am used to the discipline of self employment now so that doesn't phase me either.

So I attended today with the bones of a business plan & was looking for feedback on my ideas on how to do my market research & any other help I could get.

Basically without even looking at my ideas the business advisor shot my idea right out of the water & said I won't be able to make a profit as too many people have food vans. This is before I even mentioned where I wanted to put it. Everything I said he disagreed with, even telling me that a certain places doesnt allow cooking when I personally know someone who's been cooking there for 12 years

I still have confidence in my ideas but I know the difference between confidence & arrogance so I'm looking for any input from anyone who knows the field well (I worked in catering in a seaside town & I'm in the city now MANY years later!) also, the guy I met today was from a free service in Manchester, is it likely I would get a different opinion from a different advisor elsewhere?

Thanks in advance

KatieCat
Comments
Forgive my ignorance, but if someone has been cooking from a food van for 12 years, why would you only be able to do it for 2? Would you be moving on to a premises like starting a restaurant? Or a new venture entirely?

Being in South Africa, I am unaware of many of the laws you have over there, but I am sure that, if you do your homework, get all your facts and figures together as well as knowing the laws for the specific areas you want to work in, you could get him to listen to you. If you have hard, cold facts that prove you can make a decent profit. He might be right about competition, but if your food is better, or you focus on a type of food there is a demand for that has not been met, you could do really well, and he would have no other choice but see that.

I'm not sure if its because he was free that made him say that. He could have genuine concerns about the business. You would need to persuade him to see what you see.

Thanks,
Dreamraven

Forgive my ignorance, but if someone has been cooking from a food van for 12 years, why would you only be able to do it for 2?

I've read it as Katies current business only has a shelf life of 2 years, not the food van venture.

...Basically without even looking at my ideas the business advisor shot my idea right out of the water & said I won't be able to make a profit as too many people have food vans.

A business advisor is exactly that, they offer advice. Unfortunately their quality can vary greatly, and they may have limited understanding of particular markets. They can be good for bouncing ideas or making you think of things you may not have considered, but they are certainly not to be taken as gospel!

I saw a business link adviser when I first started. Coming from an IT background, I decided to start a computer support company, as well as the business directory. His advice was to ditch the directory and to concentrate on what I knew, IT support. He was a retired bank manager who saw little value in an online business.

So I ditched the IT support business, threw myself into the online directory market and have never looked back But he did give me some good general advice which did prove to be useful, and made me revisit my business plan and look at it more realistically.

Do your own research, crunch the numbers, have a strategy and follow your heart Always listen to advice, but make your own mind up

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Thanks for the input, sorry if I didn't make things clear but Steve is right in assuming that I only have a couple of years left in my current business (medical aesthetics) before European regulations will make my overheads too high for the business to be viable.

After taking a few days to mull things over I know that I need to look into things further rather than be put off at the first hurdle. The irony is that I made the appointment to get advice about how best to approach my market research & have realistic figures to work with so I didn't have to guess whether or not this would be profitable. Instead I sat & listened to someone else guessing whether it would be profitable or not

On reflection I will take on some of the advice given at the meeting about marketing options & I will work on my research & business plan then get a second opinion.

The comment that sticks in my mind that this guy made was that "if your idea was profitable someone else would have thought of it already & be doing it". Surely if everyone thought like that there'd be no such thing as entrepreneurs!

Thanks again guys.

KatieCat

Thanks for the input, sorry if I didn't make things clear but Steve is right in assuming that I only have a couple of years left in my current business (medical aesthetics) before European regulations will make my overheads too high for the business to be viable.

The comment that sticks in my mind that this guy made was that "if your idea was profitable someone else would have thought of it already & be doing it". Surely if everyone thought like that there'd be no such thing as entrepreneurs!

Thanks again guys.

That's an idea killer to be sure. I wonder what would have made him such a sour grape. How would he expect you to make any sort of money without taking that chance knowing that you have a good idea in the making, and he's just shooting it all down.

Out of curiosity, did he give you any other ideas / avenues to follow?

Thanks,
Dreamraven

Hello KatieKat,

You have a guaranteed market for selling food because we all need it. The only thing you need to work out is where to pitch the van to get the customers plus any license you may need from local government gangsters The advantage of being mobile is that you can move the business from location to location if necessary.

Don't be put off by negative people. Just ignore them and go for it.

Andrew

andrewtomkinson

This Thread is now closed for comments