A nice short article from Marketing Land.
Predictions For The Future Of Advertising & Media
What caught my eye was:
"No one wants to see advertisements . Yet, it will become increasingly impossible to go through 60 seconds of any day without viewing some sort of advertisement"
"The world is increasingly global. Yet, advertising is increasingly local."
and I must admit, I agree completely with his summary of the future
"In my opinion, most forms of media will gravitate toward a subscription model. People simply don
I think you mentioned on another thread about using an accountant's site for their free tools, I think this could be a good way to advertise, in a way. Instead of having the advertising in your face the whole time, offer suggestions or some such. There are a lot of genuinely curious people out there, and if someone tells me that they have something that can help me, and I know they have a good web rep because I am using one of their free products, I would be more inclined to go take a look and give them the benefit of the doubt, so to speak.  I guess subscription services could work the same way, but what I've noticed, is that without some sort of web presence, or reputation, you have to work a lot harder to generate anything, let alone a conversion or two. (IMHO of course  )Thanks, Dreamraven
“I think you mentioned on another thread about using an accountant's site for their free tools, I think this could be a good way to advertise, in a way. Instead of having the advertising in your face the whole time, offer suggestions or some such. There are a lot of genuinely curious people out there, and if someone tells me that they have something that can help me, and I know they have a good web rep because I am using one of their free products, I would be more inclined to go take a look and give them the benefit of the doubt, so to speak. I guess subscription services could work the same way, but what I've noticed, is that without some sort of web presence, or reputation, you have to work a lot harder to generate anything, let alone a conversion or two. (IMHO of course )”Agreed.....these advertisers must stop throwing it in our face. Infact, the modern way of marketing lets you choose your customers i.e. who you are going to advertise to. This can be done with modern tools of identifying your target audience etc. alicemenezes
“Infact, the modern way of marketing lets you choose your customers i.e. who you are going to advertise to.” That's been marketing since time immemorial, I think. Its always been about making a product or service and then selling it to the target market found in research. People they know will need and use that product. if a few others that aren't related to their target market find the product, then so be it, but they can build on their target market and create a presence so that even though these non related visitors aren't part of their target market, they might just buy something regardless, or "realize" that they need your product. That's all it is really, influencing people, getting them to think you are a well trusted and cornerstone of business sectors, and people trust you a whole lot more. Even online. Someone offering SEO products and services from somewhere like SEOmoz is more likely to be trusted than someone that works on, say, fiverr. There's nothing new about it, its just the technology and playground that's changed. Thanks, Dreamraven
 Source: i45.tinypic.com Replacemyscreen.co.uk
angelajason06 |
Recent Posts Easy-to-Assemble Bed Frames for Every Home Is a Super King Size Bed Really Worth It? Thinking of Upgrading During This Big Sale… The Rise of Ottoman Beds: A Smart Investment for Modern Homes  Glossing 4 comments Advantages of Hiring a Remote Court Reporter 1 comments Improving Website Visibility and Performance for E-commerce How resource smoothing worked for my business Accounts for International Payments and FX? The benefits of therapy for entrepreneurs and businesses Investigating the Integration of Salary Sacrifice in Fleet Administration 3 comments A New Year begins - what's your resolution? 5 comments  Businesses that aren't yours but you would recommend 15 comments profits and new van 2 comments Composite front door 4 comments Vat / Vat Exempt 1 comments |
