| thelegalstop : Forum Member 22nd February 2013 3:56 PM |
“Spoken with a few former Yell guys who have been critical of the HIBU brand. They claimed it had caused untold confusion internally and externally with clients, mainly because they moved their email system over to reflect the hibu name.
Does seem an odd move, and like or loathe them, yell is an instantly familiar brand with a lot of power and potential. Hibu means nothing to most people in the street.”
Does seem an odd move, and like or loathe them, yell is an instantly familiar brand with a lot of power and potential. Hibu means nothing to most people in the street.”
Yes, you are right. This is quite controversial, but what we have now is a real-life lesson how to (how not to) build a brand.
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