Great quote and I fully agree. Its all about content, not quick fixes. Pasted a paragraph below from site-reference.com who I use as a good source of SEO and marketing advice.
Free quality back links simply don't exist. If you don't have a budget to spend you must invest a considerable amount of time getting them.
The reason is obvious - besides building quality content that interest other marketers, you also need to run a strong promotion campaign for the community to notice your work.
The best approach is to quit chasing links and focus on creating timely content that a) interests, b) draws attention and c) builds interaction/controversy around it.
Read more: 3 Back Link Sources foolishly Overlooked by 87% of Online Marketers
