Following in a similar vain to our Taxi promotion, I was following a builders van the other day on the way to the office.
A lovely brand new silver van with white lettering
It was obviously professionally done and was a lovely job, apart from the fact you couldn't see the white logo or read any of the text. Even stationary behind him it was a struggle to read his name. Surprised the vehicle sign writer didn't suggest a different colour like black or blue?
Maybe it was one of the those "what the customer wants the customer gets"