What is Search Engine Optimization (SEO)?
SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn't just about building search-engine friendly websites. It's about making your site better for people too.
The opening paragraph is taken directly from the Moz.com website, who if you are not familiar with, are renowned industry experts in the field of optimisation knowledge and tools.
The guide is completely free and well worth a read for those who are inexperienced or do have a grounding and fancy a refresher. Enjoy!
moz.com/beginners-guide-to-seo
If you have any feedback or questions, feel free to discuss below.
