Hows this for innovation?
According to marketing week, McDonalds is looking at click and collect as a way of embracing technology and winning back hearts and minds from a smart phone customer base.
What a great idea! Works for Tescos and other retailers, why not fast food? Click and collect burgers, maybe we'll soon see pizzas, off licences?
As we become ever more dependant on our smart phones, I suppose we are about to move into a click and collect app generation, as opposed to us older folk that had Dominoes Pizza on speed dial. Or was that just me? 
No doubt we will shortly have new super sites/apps designed purely for smart phones allowing you to click and collect whatever you want, from any supplier, with outlets available 24/7 feeding the impulse and on demand generation.
Be interesting to see if the likes of just-eat.co.uk embrace this change as they are well positioned. Further food for thought (ahem) if you needed it that the digital world is shrinking and your website needs to be accessible and fully usable on a smart phone.
Could you utilise click and collect for your business? Does anyone think this is just a passing fad?
