“I appreciate that loads of people are looking for an inexpensive or, dare I say it, a free way to market their businesses, but, not meaning to buck a popular trend, so am I.
I understand that this will probably involve SEO, PPC, article marketing, PR and social media engagement, but these are just the 'what' of marketing, I suppose I'm after more of the 'how' side of things...how do you make these methods work for you?
Any help would be hugely appreciated. I've just set up an e-commerce business and am looking for ways to get the word out about it, though I don't have the funds for flashy ads and long-term Google campaigns.
Richard
”
I hate to be the bearer of bad news but it's probably better to focus on getting funding rather than trying to bootstrap your marketing. thumbsdown
Free is rarely free at all, in order to use methods such as S.E.O you will need to invest time in learning and implementation, benchmarking and testing, Bottomline when it comes down to it. if you can create content and distribute it effectively you are half way there...tracking is a whole different issue.
I don't know why a lot of business owners insist on 'marketing on a budget' ...this is after all the stuff that generates sales...