Agreed - It really depends on the sector or TA you are targetting and where you are targetting them. If is just in general then I suggest choose something that you know will get used. We have given away branded pens, mints, USBs, corporate folders purely as they we have had feedback that they get used. If you are a printing company then think about what best will represent your company.
“I suppose another question is what do you want them for? ie a particular event, such as a business show, or just for general use?
We went well over the top when we decided to do a large Business show years ago. We had logo'd umbrellas, keyrings, whistles (what were we thinking!), baseball caps, badges, balloons and enough sweets to rot the teeth of Birmingham. On the larger scale it was liveried taxis and a radio campaign.
In hindsight we spent far too much, bought completely the wrong kind of products, and if anyone wants 5000 decaying yellow whistles, let me know
Moral of the story, think long and hard about what you want, and don't go mad! Cost versus reward and all that good stuff
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