“Interesting stuff from the beeb. Internet access is low generally across Africa, but mobile usage is going through the roof "there are currently 695 million mobile phone subscribers in Africa"
So to successfully tap into this market, you have to adopt a different approach.
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Primedia Online supplies tailored news content in portals across the southern continent, in addition to providing technology and ad business to local publishers wanting to tap into the mobile market.
Primedia business development manager Susan Hansford explains that advertising on mobile phones is more competitive now amongst companies.
"E-commerce shouldn't be in desktop form for Africa, I think the focused efforts on the mobile side of e-commerce will change the way business is done in this continent," she says"
BBC News - How mobile puts business at the tip of Africa's fingers”
I live in Africa and transact alot of e-business. Mobile phones are relatively affordable and thats why a good majority are able to use them for business. As for desktops and internet majority tend to shy away because of prohibiting cost. It up to thier governments to reduce taxes on computers and reduce internet rates.