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Hi Indizine,

I designed it. But I got someone else to put into illustrator as I did not have license for it at the time. Anyway, I agree with you on some level. I will take the full stop out. The borders...I'll give thought to and probably take a vote on it. I don't agree or disagree with you on that one. I am not just going to go on what I think. I will try and go with the majority opinion.

Actuallly while writing this...I realised that I could do both. I could have the one on the scooters borderless. The ones on flyers etc with borders - as it works on those, if you see the new flyer that has been made you'll see what I mean. They are the same logo, but with and without the borders!

Thoughts!

Ryan

That's fine. So far I have met my accountant, website designer, graphic designer, and email marketing company through one of 4 forums I use on a fairly regular basis. Out of those 4 one let me down. I won't name as it won't be fair, but on the whole a positive experience with most.

Now...people should start referring me business...for regular commission. That's actually got me thinking.

You know what...joking aside..I quite like that strapline. I might just use it.

Steve, also said that he thought the original logo was OK. It's not much different apart from Yello background and it being on a number plate style border. Had to take a lot of factors into consideration. How it would look when it's on a scooter etc.

Thank you for feedback.

MrMagnify, feel free to get in touch with me in about a months time...I will be in a better place to think about things like this...I always will consider forum members first...no promises.

Hi Steve,

Thanks for feedback. Yes full look. So the bikes, including wheels (not tyres) will be yellow, with the new logo in black. There will also be a chequered flag going across the bike, f1 style. The guys will have unforms a bit like f1 again. The uniform is yet to be decided.

I was thinking...if I was going to change my mind...better now then later once you have spent serious money.

I have always liked the yellow and black. It was nothing to do with aa when I thought of it...I actually saw a foreign company and thought it works.

Ryan

Hello,

We had decided on company logo and colours etc. All new scooters were going to be fully branded yellow with the new logo. When I was riding into work today I saw AA man on a scooter and made me think - they recently started using bikes. They use a light yellow/bright with black logo. Our current yellow is darker yellow bordering on orange (a bit like the header on this forum. The thing is AA is huge, and although we are in different industries I want to keep our identity a bit different from them.

It got me thinking should we change colours. We have toy'd with orange and black (rac and easyjet), yellow and black (aa), black with pink (pink express, plus dynorod do orangie pink).

All popuplar colours are taken, and you are not going to be unique in that sense. I understand that. I have settled on dark yellow with black.

Does anyone have any thought's or recommendations.

Here is new logo: http://www.scootek.co.uk/Scootekv1.pdf

and here is a sample of the way aa/rac do it (so you can get better idea):
http://www.scootek.co.uk/orange.jpg
http://www.scootek.co.uk/yellow.jpg
http://www.scootek.co.uk/black.jpg

Do you agree with me that our yellow is a bit different from aa, or do you disagree? Can you think of better colours? Please bear in mind the guy's can't be ashamed to ride it...so pink is out of the question.

Ryan

I regularly delete stuff and acrhive old emails into a seperate folder. My archive is probably about 3GB and goes back to 2006.

But my current/active folder is probably less than 200MB. I try and keep it light where possible delete.

It's worth paying a pro to do things...however, you have to remember not all businesses can afford it in the early stages. Logo design is not my trade, I have some marketing background plus I have some software knowledge, I was fortunate to do able to do mine. It's hard for any designer to be completely orginial, you borrow bits from here and there, then your throw in some of your ideas, mix it all up, and you've created your own.

Steve, regarding your logo, even before you posted your comment here, I liked it. Most forums don't do logo's, so good on you for creating an identity. It hard to get any logo right, and for everyone to like it. I had a lot of critiicism for the old logo as well. It's one of those things...you did fine...unless you want to complete with the Olympics, spend something like a million pounds and still get a rubbish logo (my opinion).

Thanks Tomsk for your feedback.

Yes, that's what I am trying achieve here. You are spot on we are trying to create a brand/identity that people are comfortable with.

Most people will find us through targeted marketing so they will know what we are, either through marketing material and website etc.

I suppose you could say we are trying to become the Dynorod of IT Support (in terms of identity). I think the estate agenst like Foxton's pull that off well. With time we will have a very recognisable fleet of scooters zooming around in London...as people see it more and more people they will start to recognise it. That's the hope/plan.

A lot of work is going into making that happen.

Reverting back to the OP, or the main subject of this topic...we are not a big business, however, we are trying to compete with the big boys...so you can do it small steps...so if you are small business, what I am saying is be careful with your money at the same time you have to strike a balance between doing it yourself and getting an expert to do it. Sometimes it can also be false economy doing it yourself - so now you have both sides of the coin from me

Thanks Steve.

The way, I looked at it (Scootek comes from the merger of the words scooters and technology) I also own the spelling, scootec.com and co.uk but I felt K stands out for whatever reason and was stronger. I wanted somehow to add an IT element and scooter element as we are all on scooters. However, every suggestion that was given by a designer (this is not their fault) made it feel crowded or didn't work. It lost it's simplicity and beaututy. The way I could see of adding the IT connection was by adding the co.uk to the logo going across the side.

I am sure someone doing logo's all day could do a far better job than me...but so far no one has come up a solution that I could say won me over - might be just me.

It's one of those things, some people like it and get it instantly, others have said they don't get it. But that's life.

Also, I see what you mean about the Jeans label, I never looked at it that way...it's supposed to be number plate.