Posts

You are just full of erm interesting information... 

Nice one Jan, yet another (fire?) cracker 

Good lord, Trena and Mark in one day 

Sounds like you've had a fair wait for your day in court, good on you, and let us know how it goes!

Spoken like a true plumber and heating engineer  

At least you can have a lie in this Winter and send the new apprentice out 

I'm going to go on the law of probability. We had really mild winter last year, so we must be due for a real humdinger this year  

Plus my kids have asked if I can have a word with Santa and sort some snow out this year. I think the threats to phone Santa have backfired 

Originally Posted by mashamit

“Good luck with the new lappy, hope it performs well ”

Good tip about IOBIT. Only previously had 1 windows 8 machine, and classic shell hasn't caused any probs to date, but certainly makes life easier  

Just ordered Clive (Garde) a ThinkPad L540 with extra RAM which should do the job as a no thrills work horse.

Hopefully my Pavilion dv7 will last another 12 months, or at least until the next version of windows comes out, which I hear has the start button back! After much consumer grumbling

Plus will give me a chance to see how the new Lenovo's perform, otherwise I'll end up joining the church of mac and buying a pair of sandals

This is something that interests me and I've experimented with, albeit with non spectacular results.

News Jacking for anyone that doesn't know is capitalising on a current story, adding your own spin or comments and feeding on the coat tails or riding the wave of the story. If successful, you can gain instant and huge exposure.

A lot of it seems to be the right place at the right time. Marketing Land has a good story and is peddling a book about news jacking which it also calls real time marketing, which is a good definition.

The best recent example we have had, was with Jans cartoon about the Scottish Referendum. I edited Jans post and came up with the title "New Scottish Border Crossing Rules" from the previous big debate title. It seemed a good fit for both sides of the argument, so tweeted it to both pro and against camps and watch the fireworks go   

A lot took it in good humour, but it also sparked controversy including accusations of the against camp creating scare stories... all from a cartoon?

But it generated a lot of social media traffic, a lot of traffic for the forum, and traffic for Jans website.

This raised Jans and the forums profile, giving us all exposure to a new audience, but can we attribute any commercial success to it? In this instance no.

So what is the point of newsjacking or realtime marketing? Can it be used for generating direct leads and sales, or is more for opportunistic brand promotion and exposure?

I'm always on the look out for opportunities and continue to experiment with different formats, but be interested to hear of other peoples thoughts or experiences.

Anyone had any experience of newsjacking/realtime marketing, good or bad?

Anybody thinking about using it?

I think the compulsory minimum wage is fair, it's tiered depending on age and there's no excuse for companies not to pay.

But it's also a fair point, if you want the best staff and to get the best return out of them, then they needed to be rewarded. If you stick to the minimum wage then its not a major surprise if you don't attract many employee superstars. 

I think companies and employees can work that out for themselves can't they? Especially as the days of recession are behind us and the economy is supposedly on the up?

Has he agreed to the apprenticeship?

Jobs is still on my to see list! Don't have Sky, shall have to see if its on Amazon Prime.

I'm not sure which High Street she is referring to, certainly not mine 

Easy cure for the high street imho, lower rents as Kempres says and sort parking charges out!