Posts

Personally, this post sums up to me everything that's wrong with "professional" Social Media Marketing (SMM).

Forums are a well known form of Social Media, every bit as important as Facebook, Google and Twitter etc, but when you outsource to a SMM company, you lose the personal touch, and the same thing happens as with a lot of SEO, poor quality.

All you get is lots and lots of duplicate content, respun articles, and an online profile which isn't really you or reflects your companies values.

Here's an example: in fact it's this very post...

Same content, blasted out to multiple sources. More internet flotsam and poor quality, which is exactly what Google is targeting with its latest Panda updates.

I personally don't see the need to outsource SMM in maybe the same way as a lot of SEO is. Simply allocate an hour a day(or night) for marketing, visit your favourite forums, update your twitter, Facebook and Google+ and you're just about done.

If you want a virtual pat on the back, sign up with something like Klout and bask in your own glory

These are obviously my thoughts, and it has the potential to become a good discussion, but at least now this post is unique (unless of course I cut & paste the same reply on FBF)

Must admit, I disagree, I'm still a believer in a blended approach, SEO and SMM. From our experience, Social Media is a powerful tool and a good traffic generator, but only scratches at the surface of the volume of traffic and conversions that SEO brings.

Maybe this will change in time as Google+ gets more established, but even then, it will be simply Social Media entrenched in Search Engine results. Obviously different business types will have different experiences, eg a bar or a naturally social type business will always do better at SMM, but overall, my focus would remain on primarily SEO, and secondary SMM.

Even after all the Panda updates? Can you elaborate on your own experience, pre and post panda, have you seen any changes?

What a shame, inevitable, but still a crying shame

Ok, got it wrong, it's the Germans
BBC News - Flights cancelled as strike disrupts German air travel

ahhh, finally found where I'm going wrong

Hows that going? I've migrated our Exchange server, and scrapped our sharepoint box, but that's as far as I've got. Still stuck with DC's and F+P servers. Yet to take the final step..

We do like to moan, we can't help it

definitely need a few fat lads and some big girls to keep it believable, unless of course all budding entrepreneurs haven't discovered pizza and beer

Nice one fourth-monkey, Learn something new every day...

"Webmaster Tools does not always show 100% of the links that Google knows about, so just because a particular link doesn't appear in Webmaster Tools doesn't mean that Google doesn't know about that link, or that your site isn't "getting credit" for that link.... it doesn't show which links are most significant, and it can include links that are nofollowed or that don't pass PageRank.."

So the link reporting within Webmaster tools is a good as a chocolate teapot.

Must admit I assumed they actually did list by most significant or most important. If Open Site Explorer can, why can't google?

Walk?? Shall be clogging up the roads with the caravan (after I've refueled )