Posts

China new target for fast food brands 7th February 2012 11:00 AM
It seems the sterotype we may have of China is fading fast as the same familiar household names and brands most of us are familiar with are rolled out across China.

KFC and Pizza Hut are growing fast with 656 new restaurants and sales growth of 19%.
BBC News - China drives growth for KFC owner Yum

Maybe as globalization hits China, as it already has the rest of us, then there will be even more opportunities in the future. It will be interesting to see if market forces will dictate or force changes in the way China does business. Maybe even a toppling of the great Chinese Firewall?
“Hmphh....are you actually saying that nobody types in Google search bar "welcome to indizine's homepage" as a keyword? shocking!”

lol, but you never know, with a bit of Google magic, they may start showing your page title as indizine - web design up north
“A good example of how great a difference the right support can make, however brilliant we happen to be at our chosen vocation.”

In our house it's known as "she who must be obeyed", keeps me on the straight and narrow
Is this the end for Kodak? 6th February 2012 11:36 AM
“...but surely someone at Kodak must have noticed they were leaking market share over the past 15 years!!!!”

Big company syndrome? Complacency? Poor management? How many times have we seen large companies and house hold names collapse in the last few years.

Are some of these big companies just too big, too inefficient and too slow to change direction? With all the information and reports at his fingertips, why can't the man at the helm not see whats going on?

Does make you wonder...
Local Business Directories 6th February 2012 11:20 AM
Moved you over to the Business Directory Forum.

So can I answer this one?

Obviously other than My Local blah blah, then based on directories that generate us traffic, would be TJ's UK Small Business Directory
“Paranoid- Black Sabbath. And I still have it today. ”

Watched a documentary about Ozzy the other night, he really does defy medical science with the amount of chemical abuse he put his body through!
For anyone who understands even the basics of SEO, then you won't be surprised to hear that page titles are the number 1 thing to get right for your website if you want any chance of being found for your relevant keyword/phrase.

But there's a lot of people that still don't understand this, and there are plenty of wysiwyg or template based websites with terrbile page titles such as "home" "products" etc.

So Google in its bid to create the perfect utopian seach results has decided that if it thinks your page titles are rubbish, it will create it's own....

Hmm, I can't say I like this strategy, and I don't know how you can write a one hat fits all algorithm, especially for larger complex sites, but we shall see what happens.

Googles now updated it's page title and description help file, so if you need a refresher, here it is:
Site title and description - Webmaster Tools Help
“I am a retailer and wondering is having an online store will guarantee the longevity of your business?”

It won't guarantee, there's too many variables, ie type of goods, competition etc, but having an online presence for an established bricks and mortar business has to be an easy win. If it's done well, the fact you have a physical presence should give you good credibility and shoppers confidence.
Another crazy day.. 2nd February 2012 8:53 AM
Barney you need to write a book! It will be a best seller I'm telling ya.

"confessions of a plumber"
New Online Marketing Methosa 1st February 2012 10:37 PM
“We need those numbers!

Please any and all ideas are welcome and I look forward to hearing them.”

Hi there. We currently have a partner relationship with a deal site, and what works well for them is good old fashioned newsletter runs. As long as there is a decent enough kickback, then everyone's happy, so maybe go and approach some high volume traffic sites.

You're in a crowded market (know that feeling well!). So what makes you stand out from the countless other deal sites? If you have a USP, then maybe this will inspire some marketing creativity juices

I'm on your home page now, and the most dominant thing on there is a facebook plug in

Current Deals | Upcoming Deals

No results found.

If you're going to get some big partners to send you serious traffic, then you need to dress your shop window and make it enticing!

Instead of a no results found, maybe tweak the sql query to keep expanding the search until there is a deal. That will plug any holes while you get established.