Posts

Leaflets Worthwhile? 24th August 2012 12:50 AM
That's ok for big orders, but not small orders. Also, I'm talking about reputable companies who pay for office space, gps technology and insurance and pay their staff well...paying less will get half your leaflets chucked in a bush.
Leaflets Worthwhile? 23rd August 2012 2:53 PM
It's not too bad, at the end of the day, you want to make sure that your leaflets are actually delivered, so you go with a larger company who guarantee checks and in some cases GPS tracking. There's also lot of driving around to be done with leaflet delivering, and the price of transport is very high as we all know!!!
Leaflets Worthwhile? 23rd August 2012 12:44 PM
I may be biased, but let me tell you, offline marketing, particularly leaflets, is growing again. Google have proved that their offering isn't right for small businesses, reports coming out give indication that average small businesses are seeing 12p to the
Leaflet Distributor Wanted 2nd May 2012 11:49 AM
We're looking for a few leaflet distributors to work with on a pilot scheme.

Our core business is the design and print of leaflets; with our new ecommerce system, we're able to set up an affiliate online shop ON YOUR website in just a few minutes so that your site can sell our design and print services that will compliment your business.

Not only that, but we will set up the first few clients free of charge, and everyone will be offered a generous reward package too.

It's not every day a genuine deal comes about, but this is it. If you want to speak further, please call 0800 410 1030.

TheFlyerExpert.com
success without repeat customers? 16th March 2011 12:40 AM
This is a good question. There's several things that I'd recommend...

> Referrals - take time out to go to all teh clients you've had this year, to do a 'routine inspection'... Take a bunch of flyers with you (pref A6 postcards, as they are better for this kinda thing)...if someone can say 'Oh yes, these people did our trees, here's their flyer' you've made a sale.

> Website - Invest a bit of money in a website, amke sure you're listed with Yellow Pages, Qype, Free Index, Google Places and Thompson (Free listing, don't pay), and make sure your designer is one that understands business, not a spotty teenager in their bedroom.

> Outsourcing - Contact every landscaper / developer in the area, offer them a trade rate, should they ever need someone to use, make sure they have your card in their wallet.

> Business Cards - give out cards like there's no tomorrow. Get GOOD quality cards, NOT vista print ones, you want good, well desined, Laminated cards that will actually survive being in someones wallet.

> 'Sound Advice' - the local BBC station here does advice sections - get yourself on one of those programmes, they won't heavily advertise you, but you can share your knowledge and at least a couple of times they'll say "this is steve from steves trees in oxford..."

> Quote Pack - invest in a pack with some glossy inserts about general tree health etc. Maybe an A5 holder, general information in there about your company, tree health, and then write a quote at the meeting and place it in that holder. That will increase your conversion rate - focus in there on why your advanced knowledge and experiance will out perform anyone else, and save money in the long term, backed up by a solid GUARANTEE

> Van Writing - get your van written up properly. Too many people have way too much information on their van, it just confuses it. Your van needs to be in good condition, and with some nice graphics "Steves Trees - Professional Tree Surgery - Call us today for your free site visit, 01234 456789" is all it needs to say.

Those things can really get you started
I hear that... I had nightmare neighbours at my previous property. Me and my flatmate had noise abatement notices galore. Once, we had one issued and we weren't even in the flat! They were a young couple, moved out from the city...so glad they're nowhere near me now.
MobilityFurniture.co.uk 15th January 2011 10:17 PM
Mate, why don't you sign up for an Amazon affiliate account, if the site is performing you could earn some quite significant commission!
Marketing Adivce 4th January 2011 2:34 PM
If you're trying to get a job with a marketing agency, you have to stand out. Every marketing agency wants to see: Creativity, Longevity and Business Sense. So do something creative, that shows them they need you and that you'll earn them money.

A simple covering letter and CV really won't cut it, however well it's written or however nice the paper is that it's printed on.

You want an example...ok, here's something I would actually do.
1) Find the company you want to work for - Hillbilly Marketing for example
2) Find the company Directors names
3) Send a Parcel to each director, as they open the parcel they see the first sheet of paper that says "Thankyou for opening me, Now I have your attention, Let me introduce myself... (once you have finished looking through this package, perhaps you could call me on...)" and include the following...
> Have a custom calendar printed from somewhere like here...with pictures of you and tags like "November, this month I'll be helping your clients plan their new year sales strategy"
> Have a custom printed bottle of wine from somewhere like here, with your face, name and a strap line on there and at the bottom, call me now on...
> Make a DVD that personally addresses the directors and the team of the Hillbilly Marketing company, and say on there, you want the job, you've seen how creative you are, you want to have a career with Hillbilly Marketing - be bold enough to say 'if you don't have a position open, I think I've shown you that i'm a candidate that's worth CREATING a position for. Call me now...'
> Finally, have a well written cover letter and CV written, but this is the last thing that they will see, enclose that in a seperate envelope that says 'My Credentials', also include your references and everything they could possibly want to know up front.

Marketing Rules: AIDA = Attention, Interest, Desire, Action, using that example above, and round about
Android 2.2 iPad Alternatives 15th December 2010 8:57 PM
You might look at the spec of the android tablet and think it's spec is lower, but then a Mazda RX8 has a 1.3 ltr engine, yet it outperforms many more powerful rivals. When it comes down to it, apple use lower spec stuff properly, to its full potential, leaving windows far behind, wrecklessly racking up resources willy nilly.
Does a Newsletter work? 15th December 2010 8:47 PM
Mark, remember that it costs 8 times more to get a new customer than to increase the sales from the customer base you have already.

It's great to hear that your *well designed* (wink wink) newsletter has brought you some more custom though.