Does a Newsletter work?
Mark, remember that it costs 8 times more to get a new customer than to increase the sales from the customer base you have already. It's great to hear that your *well designed* (wink wink) newsletter has brought you some more custom though. Thanks, theflyerexpert
When I was lately reading about the CAN-Spam-Act I came across a serious software suggestion for bulk email marketing software solutions. The program is called BulkSender2.0. It is free and limited to 700 emails/week but: includes HTML-setup and Link-tracking, subscribed/unsubscribed lists and Google Analytics integration for bounce-management purposes. Check it out - you will like it!
Like other have said I love a good newletter from smaller businesses but I have the large comapanies that send me several a week! Also worth noting some webbased marketing sites offer free spam checks so this would stop you making comon mistakes before sending out newsletter and emails! |
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