Need your opinion! New print programmatic online service

By : Forum Member
Published 6th November 2015 |
Read latest comment - 6th November 2015

Hey everybody,

I'm student at Wiltshire College in HNC Business Management but also I'm a french student in England this year to achieve this degree.

Furthermore, I'm in a Business development internship for a french company in print advertising sector called Adintime.

Little bit about the company :
"ADINTIME is a marketplace dedicated -as a start- to print media buying inspired by RTB: real-time bidding. We can call it print programmatic. We want to digitize and simplify purchasing media space buying by offering advertisers the ability to communicate with just a few clicks, 100% online and with the best rates on national and international press titles."

I have to realize a market research to know if it's interesting to develop the company's activity in United Kingdom and what kind of businesses can be interested by this service.

This is why I created a online survey to know your opinion as company. I would appreciate some feedback. I appreciate your time !  

<survey link removed by admin>

 

-Chris


ChrisWiltshire
Comments

Hello Chris, I've just tried to do your survey, and appreciate English may not be your first language, but the survey questions don't make a lot of sense, and if you answer no, you are presented with another question which has no relevance to your last answer 

eg:

  • Do you advertise in print supports?  Yes / No - no idea what you mean by print supports?
  • If not, do you plan to advertise on print supports? Yes / No
  • What for? Your opinion interests us  - no idea what you are talking about and you have lost me
  • Which kind of print supports ? (Women, Men, Economic..)now completely confused, have no idea what you are talking about. Whatever a print support is, I don't use it, but you don't take no for an answer

Then you go on to ask for a companies turn over.You can get high level numbers from a variety of Company house sources fro Ltd companies, but sole traders and the like will tell you to take a running jump!

I've removed the link to the survey, as its confusing and will waste peoples time. Sorry, back to the drawing board


Thanks,
Forum Admin

Hi,

Thank you for your feedback, the survey is about Print press/print advertising, I changed the word "print supports" who make some confusion by "print press". 

Companies turn over question isn't obligatory to respect the choice of companies but it's interesting to know it to make some relations between advertising habits and the economic size of companies.

However, thank you again for your feedback, I will work on it to be more clearly for peoples.

 

-Chris


ChrisWiltshire

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