 | beverley 2nd June 2010 10:14 AM |
Hi Malok,
I found your advice very useful. I am looking to do ad words for the very first time (about time to
) and will make use of your suggestions
Thankyou
Beverley
I found your advice very useful. I am looking to do ad words for the very first time (about time to
) and will make use of your suggestions Thankyou
Beverley
“Echoing the remarks above:
One of the most important items to identify is how YOUR POTENTIAL CUSTOMERS search.
How YOU would search - simply doesn't matter.
Show your product to your friends, family, etc - and ask them: how would you search online for the products that I sell? (Note that the question doesn't include any keywords that would skew the results by saying "how would you look for brownies delivered to your home for sale online?" or some such)
Once you have a a few dozen, or hundred different combinations, here are a couple places for you to do some keyword research to help you determine the most desirable phrases:
https://adwords.google.co.uk/select/KeywordToolExternal
And after you narrow it down, this can be helpful:
Google Insights for Search
Two things to note:
1. Don't take the tools as "gospel". Some of the terms that Google may say get a lot of traffic - don't. And vice versa.
2. Use common sense. Just because the word "desserts" may be heavily searched - doesn't mean its a good term for you, because that keyword would include everyone from people wanting recipes, to people incorrectly spelling "desert".
In general, the shorter the phrase - the more competitive it is to achieve rankings.
Hope that helps.”
One of the most important items to identify is how YOUR POTENTIAL CUSTOMERS search.
How YOU would search - simply doesn't matter.
Show your product to your friends, family, etc - and ask them: how would you search online for the products that I sell? (Note that the question doesn't include any keywords that would skew the results by saying "how would you look for brownies delivered to your home for sale online?" or some such)
Once you have a a few dozen, or hundred different combinations, here are a couple places for you to do some keyword research to help you determine the most desirable phrases:
https://adwords.google.co.uk/select/KeywordToolExternal
And after you narrow it down, this can be helpful:
Google Insights for Search
Two things to note:
1. Don't take the tools as "gospel". Some of the terms that Google may say get a lot of traffic - don't. And vice versa.
2. Use common sense. Just because the word "desserts" may be heavily searched - doesn't mean its a good term for you, because that keyword would include everyone from people wanting recipes, to people incorrectly spelling "desert".
In general, the shorter the phrase - the more competitive it is to achieve rankings.
Hope that helps.
”
