She's done a great listing, and then follows it up with an article discussing the fact that there are no coffin shops on our high streets.
I thought it was a great marketing trick, as its almost daring you to read on and get absorbed into the topic.
Lets face it, the only certainty in life is that we'll croak it ay some point, so maybe we need a few coffin shops with nice window displays in the high street? Instead of the sombre funeral parlours?
At least you have a guarenteed ongoing potential customer base, not many businesses can say that

EvansAbove - Biodegradable Coffins - Lancashire