Effective wording

WKD post Kip
I am in the process of digesting as much info as I can about copy writing.

I did not realise the impact of your written word until you start researching different methods.

I was on a site that offers proffesional copy writing services and they had 2 pages with no description at the top. They both described the same service.
at the end you got asked 23 question about how you felt about what you had read.
Page 1
I felt nothing very boring and did no grab my attention.
Page 2
completely different story I felt emotive about what they had to offer and really wanted to know more.

then came the sucker punch.
Page 3
they showed you the differences and there were about half a dozen words changed it blew me away.

This site made my mind up that I am going to employ a proffesional to write the copy for WobblyJobs.Com

I will try and find the link.

I tend to steer away from them, but i have years of sales and sales training behind me, it is just a case of getting it on paper.

Here is something i have taught every single member of staff I have managed or any teams I have run:

Use Superlatives All The Time.

A superlative is an emotive/positive word, such as Brilliant, Excellent, Superb etc.

The example I always used was this:

If somebody asks you how your weekend was, and you answer it was "OK, had a good time with the kids this weekend" they will move on to another subject or get back to their work.

If you answered "It was awesome, the kids and I had a fabulous time" They will want to know what you did!

And that my friend, is all you need to get onto paper!

I have some good offers on my website at the moment, with prices etc.

My latest offers will blow your socks off, amazing prices and stunning designs for your web-site or business.

Which would you view?

Dude
I am crap at writing copy I can just about string a sentence together on here let alone write an emotive piece of copy for the site.

and dont forget I am truly miserable to boot >:O)

but as you point out that last sentence on your post makes me intersted in what you have got to offer.

Some superb advice from Kip (see used a superlative!)

Having a techie background, marketing didn't really come easily (so married a Marketing Manager!). But one of the biggest things I've learnt is you need to analyze your copy.

Some great examples of yours:

LOL fantastic advice Steve
I am learning to see the signs of when i am getting lock jaw due to bleeting about my own business lol

its all a learnign curve.

The up and down of it, is to give, give, give!

Noboady likes someone that takes, takes, takes, its all about what you are offering for them, not for your own gain!

Excellent advice kip,

been in sales for many years and one thing always stood out in every sales training i was involved in and that was

Don't sell features, SELL BENEFITS.

bottom line, prospective clients don't want to know what it does so much as what it will do for THEM.

If you can get this style of selling into written word format your on to a winner

If one phrase sums it all up - its that one