Blog articles ??

I am going agree and disagree with both Stavros and Steve.

Yes I agree that personality should show through slightly in both articles and blogs but this can also depend on the industry you are in and the subject matter. If you have a serious subject matter personality is not so important - it's facts that count.

I disagree that the content of blogs and articles should be written by the person in question. If you are using the same copywriter for your content, personality will show through but it will be their personality and not yours. I don't see an issue with this as personality in content simply shows a REAL person has written it!

Until you fall out with your copywriter

Plus you lose any flexibility to adhoc any blog stuff yourself, as the different style will be apparent. Maybe a compromise would be something like "voice from the company" which could appear to be different employees, then you could try out different copywriters, have a go yourself, and the conflicting styles wouldn't matter.

Hmm, checking my blog stats, I suppose I'm assuming people actually read the blog, pay any attention or care

I'm going to disagree with that. It's true, but it's also true that there can be too much personality and that if the personality manifests itself as terrible errors then those errors can obscure the article itself.

I had the impression that Stavros was on about him writing his articles with his ideas, his take on the subject, and the benefit of his experience on his specialist subject. That's where the personality should enter in. A blog post written by someone who knows their subject so intimately that they make a living from it, is more likely to be interesting and useful and accurate than a blog post written by a copywriter who knows nothing about the subject and has just banged out 500 words based on half an hour's research.

What he wants, then, is not a copywriter as such, but someone to just red-pen the most glaring errors that make written text look unprofessional.

With personality vs professionalism, there's always a balance to be struck, and really bad errors do look unprofessional. You need to present an image of all-round competence to your customers. If your home-written copy is unreadable, then it's not functional, and if it's not functional, it's got no place on your website.

It's like... it's like when you were a kid, and you made art projects at school to give to your mum, and no one minded if there were a few flaws, because hey, personality, this was not created on a factory line, it was handmade with love. But if you actually made something non-functional - a cup with a few holes in the bottom, or a shirt with the armholes accidentally sewn shut, or a keepsake box with a lid that turned out substantially smaller than the box itself - then your teacher would gently step in. He/she wouldn't make it perfect, but they'd make a couple of swift 'adjustments' like re-doing the base before firing, or showing you which stitches you needed to cut away, or suggesting that the lid and box could be two separate items, so that it still looked like your Glorious Artwork but your mum would be able to receive it and love it and appreciate it without sighing too deeply at her offspring's ineptitude.

I think that's where we're at - not completely re-writing blogposts, not writing blogposts for people, just patching it up for people who know that their writing is a metaphorical mug with holes in the base.