Benefits of local hosting

By : Forum Member
Published 8th January 2011 |
Read latest comment - 23rd October 2013

I know it is more beneficial to host your website in the country of where you business is. I made a mistake when first started and bought a hosting for my website from a US provider because it was cheap. And now I am looking to get a hosting from the UK.

The question now is whether it is essential to have the hosting in the local town.
Like in my case my business is only for the local customers who live in Milton Keynes only. Is it worth of hosting my website from a hosting provider based specifically in Milton Keynes?
Or any hosting within the UK would do and there would be no difference at all?

Thanks,
linastylist
Comments
It's one of many factors in seo - local hosting will make no difference in my opinion, UK hosting is preferred but not essential.

Depends what your trying to sell and the competition.

tomsk

Go for good customer service. It's really important when it comes to hosting. I go for UK companies that are small or mid sized but can tap into same type of infrastructure as the bigger companies. I find smaller companies look after me better compared to some of bigger ones - to them I am small fish and probably not worth too much effort or time.

Ryan

I know it is more beneficial to host your website in the country of where you business is. I made a mistake when first started and bought a hosting for my website from a US provider because it was cheap. And now I am looking to get a hosting from the UK.

The question now is whether it is essential to have the hosting in the local town...

Hi Lina

Going to stick my head well above the parapet and say this is total cobblers.

You will hear this argument again and again on a variety of forums.

Location wise, it makes absolutely no difference hosting your website in the USA, Greenland or The Isle of White. As for being local to your town, definitely not. If you have a great local provider, then fantastic, but it won't make any difference traffic wise.

What does make a difference is:
  • The URL extension, eg .com | .co.uk etc (Google will let you set a location within webmaster tools, but this doesn't work for all search engines).
  • The quality of the hoster. Simple, you get what you pay for.
  • If using shared hosting, the volume of other websites on the same server as you, and potential bad neighbourhood problems, ie spammers, porn sites etc.
  • Response time and uptime, ie the time it takes for your web pages to open, and how frequently your website goes off the air due to hosting problems. Google has said now that it includes response time as one of its algorithm signals.
The reality is, with the way the dollar has been for the last couple of years versus the pound, for companies looking at multiple dedicated server solutions, then this make using large hosting firms in the States attractive, as they tend to be cheaper than UK alternatives, and the big outfits have superb levels of customer service.

There are now some pretty decent UK alternative, but a few years ago, after a very nasty experience with one of the UK's largest hosters, we decided to have our larger UK and US sites on dedicated servers based out of Texas. They have been there for years, the service is exceptional, and trust me, we have no problems with traffic.

But...

If you are looking for shared hosting solutions, then the UK has plenty of competitive and low cost options.

We use EZPZ Hosting for smaller shared hosting stuff, and Global Gold for this forum which is on a Virtual Private Server. Happy with both if you're after any recommendations But there's plenty of good stuff out there.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

I'd say just the UK, don't think having a local host will benefit really.

Steve has pretty much..well said exactly what you need.

Hats off.

DynaShop

What does make a difference is:
[*]The URL extension, eg .com | .co.uk etc (Google will let you set a location within webmaster tools, but this doesn't work for all search engines).

My domain is .com

What are my options to utilize .co.uk if it is that important?

If I buy an additional domain.co.uk and make it alias to my .com, will it help in anything?

Thanks,
linastylist

Go into Google webmaster tools and set your Geographic Location to the UK, if it isn't already.

If you do go for a .co.uk domain, then personally I'd redirect the .com to the .co.uk so any links, pagerank etc will be passed to your .co.uk

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Go into Google webmaster tools and set your Geographic Location to the UK, if it isn't already.

That was done at the first place


If you do go for a .co.uk domain, then personally I'd redirect the .com to the .co.uk so any links, pagerank etc will be passed to your .co.uk

Do I really need to do it?

Thanks,
linastylist

Do I really need to do it?

My 5 pence worth, no.

90% of your traffic will come from Google, and setting your geographic location to the UK should do the job.

You mentioned buying a .co.uk, so if you did have one, then I''d redirect the .com, but I wouldn't worry about it.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

forum avatarKip FX Design
19th January 2011 5:57 PM
Ahh, I will not go into my normal rant here, but stick Local, if for no other reason to support our economy and not another countries!

Money made in the UK should stay here!

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