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Right, to action!. I have been around forums for a while now, and I am pretty sure this works with every area you add a comment, link etc. to. I know everyone wants their company site/blog to rank well, but how concerned are you with your online reputation? (think about it for a bit.)
I might step on a few toes, so if I do, I mean no offense at all, this is just an observation I have made and I am trying to analyze and make sense of it. If you are a business owner, or you use the services of others to spread links around the net to help you market your site, do you check what they do? I mean really check, and not just the amount of links agreed as per package (I think they call them that).
Ok, let me get to the point (and probably get a few folks really upset all in one go.) We all know that, your online presence is important to not only you, but your business as well because its how you interact with other people, that clients see and can then evaluate within minutes whether or not they want to do business with you, or even visit your site. That being said, why is it that I see so many wasting opportunities? I mean, seriously, adding value to something like a blog, a forum, social network etc. is some of the most important work you would have to do to promote your site. Blogs are strictly moderated now days, and if you want to have a niche specific comment added to a high ranking blog, don't just say thanks, give the writer a little proof that you have read the post, ask a question or two. In the end that comment will be added to the blog, and you have your link. but at the same time, you have also shown the owner of the blog that you give a fluff about what they have to say and actually find it interesting enough to ask questions. It works the same with forums, social networks, you name it. Anywhere you can leave a comment, a post, what you say is directly linked to the way you do business. If what you say online is short, pointless and clearly shows that you are not even reading what is written, or just commenting for the sake of a link, stuff like that, it gives prospective clients a bad impression about you and your company.
Wouldn't you agree?
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