This latest update is called "Search Plus Your World". It went live on Tuesday for some Google.com users and will be gradually rolled out, no idea when it will hit the Google UK or anywhere else.
The idea is that a new "Personal Results" view appears when you do a search, blending general results with personal information, from maybe Google+, shared photos, info from social connections etc.
There's already a storm of protest brewing in the States regarding privacy issues etc, but from a business point of view, it will be interesting to see how this latest change to the search results impacts your keyword search results etc.
Guess for now we will have to watch this space.
Danny Sullivan from Search Engine World has a good post and screen shots about this new functionality.
Google's Results Get More Personal With "Search Plus Your World"
So what does anyone think, good bad or indifferent?
