Facebook results - Oh dear, $157m loss!
It seems the only way they are going to get any value to their shareholders is to do what almost all regular Facebook users don't want to happen and completely monetize the site so that e-commerce becomes a big part of the social media experience. People will soon be able to purchase goods and services through their Facebook accounts. David Evans
“It seems the only way they are going to get any value to their shareholders is to do what almost all regular Facebook users don't want to happen and completely monetize the site so that e-commerce becomes a big part of the social media experience. People will soon be able to purchase goods and services through their Facebook accounts.” That is the danger, will people move away from Facebook when they are being "distracted" by adverts, stories etc that they have no interest in. As SharClar stated... “......The moment they start crossing the barrier with advertising and intrude into users personal space to much is the moment they start to face serious problems, and I predict that eventually they will have to give into shareholders demands for profit and try and ramp up the advertising element in everyone account.” The trick will be getting the balance right - especially on the mobile platform.
hmmm it is interesting how they will monetize whilst keeping the focus on social. They almost need a separate network like Amazon, that you can dip out of FB, buy your goodies, and pop back in again, without being bombarded with adverts. Hmm, who would buy who I wonder.... Amazon or FB?
they've been on an acquisition binge and also spent a lot on stock compensation so there's a lot of non-recurring special items that should be excluded BoBo_184
I can't see how facebook will make money from advertising revenue, when 90% of the users predominantly go on there for no other reason than to say hello to their family and friends..... Might be the same reason why businesses struggle to get 'likes' it is not what people go on Facebook for, however much the site is popular.... Thanks, Barney
From what I have read in the press this week, they have a new bag of tricks, and I expect their share prices to go up, at least temporarily, before going down again. Ryan |
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