I must admit, I've never really taken much notice of Google Images, and I let this image update pass me by, but the facelift of Google Images is actually pretty impressive.
Instead of trying to explain it, it's easier to watch this very short Google Promo:
Search by Image - YouTube
So I tried it out and just literally dragged the logo off our site into the Google image search box
And low and behold lots of related images. You can also upload photos and see the same effect.
So from a business point of view, it's always been advisable to give your images sensible names, but now even more so.
Don't call it logo.jpg like most of us, but call it your <business name>logo.jpg
Or have any interesting images or graphics on your site, then think how you name them.
So does anyone make the most of their images? Do you see any decent traffic from them or have any marketing tips to share?