So was very interesting to read about the rebrand from SEOMoz CEO, Rand Fishkin, and the reason to drop the SEO from the name.
Goodbye SEOmoz. Hello Moz! - Moz
Long story short, the argument is that they cover all aspects of online marketing, such as SEM, SMM and not just SEO which could be seen as confusing.
Or it's a good way to distance yourself from those fabled letters "SEO" which 99% of us have had a bad experience with in some shape or form. Anyone with SEO in their title these days is treated to immediate suspicion and speculation that behind the scenes, all work is actually performed by low paid Indian based marketeers, who buy up lots of cheap worthless links
So has Moz done the right thing, and is this the beginning of a major shift, with Online Marketing starting to replace the term SEO, or have they lost the plot?
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