Getting to page one of Google is becoming almost irrelevant!

By : Growing Business
Published 24th July 2013 |
Read latest comment - 26th July 2013

Getting to page one of Google is becoming almost irrelevant!
Most Google search pages are now dominated by Google Advertising of various types. In fact, it is very often impossible to see a non-local organic listing above the fold.

SEO is not dead. But organic traffic has declined and will continue to do so - Google Panda & Penguin? -

SEO is not dead. But organic traffic has declined and will continue to do so. Getting

Drian
Comments
SEO is not dead. But organic traffic has declined and will continue to do so. Getting

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Fair points Steve.

Structured markup - I have largely ignored (not totally) for the time being - not least to spend much more time focusing on Blogging/Bing/Bing Ads/Adwords/Twitter/Facebook/Facebook Ads.

And the core point remains - how many organic positions now exist above the fold and what are the chances of getting it/them, and will it still get clicked after the plethora of other Google Ads?

The odds to not suggest spending too much time on organic listings.

And while I'm on the subject - all this Panda and Penguin is supposed to be about 'improving search'. What utter nonsense. The quality of SERPS has been appalling since the beginning of 2012.

After working with Search for 14 years, The Search World has changed forever - yet again.

Drian

The odds to not suggest spending too much time on organic listings.

And while I'm on the subject - all this Panda and Penguin is supposed to be about 'improving search'. What utter nonsense. The quality of SERPS has been appalling since the beginning of 2012.

After working with Search for 14 years, The Search World has changed forever - yet again.

I've been saying it quite a lot recently, but don't you think there is currently an amazing opportunity, as web designers, site owners and even end users start getting disillusioned. Bing or Yahoo should be charging through with a slick marketing campaign, wooing us all over, and start grabbing market share. Instead where are they? Radio silent

The only way Google is going to reign in it's aggressive update policy and this shift to Google only utopian SERPs is to have some serious competition. But when is it going to happen? How much will people take before they start voting with their mice?

Bing seems to be slowly on the rise, looking at our UK stats, currently 9.4% of our traffic, versus 6.3% back in April. Yahoo is 4.4% up from 2.7%. But this still only scratches the surface compared to Google...

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

I've been saying it quite a lot recently, but don't you think there is currently an amazing opportunity, as web designers, site owners and even end users start getting disillusioned. Bing or Yahoo should be charging through with a slick marketing campaign, wooing us all over, and start grabbing market share. Instead where are they? Radio silent

Totally agree yet again Steve. There is a gaping hole in the search market.
The only way Google is going to reign in it's aggressive update policy and this shift to Google only utopian SERPs is to have some serious competition. But when is it going to happen? How much will people take before they start voting with their mice?

You must be bored with my "I totally agree Steve" !!!!
Bing seems to be slowly on the rise, looking at our UK stats, currently 9.4% of our traffic, versus 6.3% back in April. Yahoo is 4.4% up from 2.7%. But this still only scratches the surface compared to Google...

Can I ask which data you are using? I'd be very interested in studying further.

Drian

Totally agree yet again Steve. There is a gaping hole in the search market.

You must be bored with my "I totally agree Steve" !!!!

Can I ask which data you are using? I'd be very interested in studying further.

lol if you're agreeing I must be talking sense for a change!

Data wise is GA Source traffic for our UK Directory (non mobile).

Interestingly, our UK Directory mobile site shows a different picture which I hadn't noticed till now:

Yahoo currently 20.6% up from 8.6% in April, with Bing a lowly 1.39% but up from 0.6%. Google is currently 77.9% but down from 90.64%.

So maybe Yahoo is making a play after all, or at least on mobile traffic?? Plus it looks like Bing hates our mobile site... need to investigate that further

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Data wise is GA Source traffic for our UK Directory (non mobile).

Interestingly, our UK Directory mobile site shows a different picture which I hadn't noticed till now:

Yahoo currently 20.6% up from 8.6% in April, with Bing a lowly 1.39% but up from 0.6%. Google is currently 77.9% but down from 90.64%.

This data is the ACTUAL traffic to your website server Steve? Not the actual % of global searches on the respective search engines?
So therefore reflects your relative rankings in those engines?
(making sense??)

Drian

This data is the ACTUAL traffic to your website server Steve?

Yup physical visits to server.

Thinking about it, I thought Bing now powered Yahoo, so if we are optimised (as it would appear) for Yahoo, then why not Bing?

Or is Yahoo using a blend of Bing traffic and homegrown?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

From Bing themselves:

Stats for UK:
Unique searchers: 20.5M and 407M monthly searches using Bing network
5.1% search share, 4M unique searchers not using Google.

Drian

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