Pound world under fire from ASA ...

By : Forum Moderator
Published 9th October 2014 |
Read latest comment - 10th October 2014

For selling goods for £8.99. This did make me chuckle, it's a price that's so far away from a pound. This was amongst claims of everything for £1.

I still wonder what their buying model is. Do they buy discontinued goods and food near it's sell by date?


Angela
My views & opinions are my own
Comments

You beat me to posting about this 

I read the article and it seems they try and have a managers special section for the more "upmarket" items. The problem lies within their tag line of Everything £1.

Seems you cant say that and then have a product marked at £8.99 - why they dont just change it to most things £1 but then that involves the consumer having to check how much something is, surely that won't take off .......... 

Oh hang on, supermarkets have been individually marking things at different prices for a very long time!

Think the model is buy it in bulk and sell it cheap


Clive

The owner of Poundland says they have far smaller margins than anybody else.

Apparently they used to buy for about 0.30p and sell for £1.00, they now buy for about 0.70p.

They are about volume not mark-up.

Also, most of it is foreign, pick-up some of their products and look at the back, a lot of the items do not contain a word of English.


Thanks,
Kempres

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