“Hi Tom,
I just make a check and My Local Services is now 27 for "seo business forum" - the site rankings are worse than ever for that keyword. Also i noticed that instead of the forum, Google ranks My Local Services homepage. What do you think is the reason?”
Right I want a refund

To be fair, the term seo business forum was a bit of fun and isn't one we monitor or track, so no idea how it has performed up or down.
Every week we get keywords that bounce up 30 places or bounce down 30 places. Just the usual Google churn.
One keyword we do monitor is the other one Tom played with: UK Business Forum
It's a fluff term, as we don't intend to compete with the UKBF, but I use it as a benchmark keyword in our stats, so we can see if something catastrophic or untoward happens.
Just looked at the current MOZ stats and here's what it says.

So 47th to 15th. Not bad going, but like I said it's not a traffic generator or converter, just purely a benchmark.
If it was a traffic generator, Tom might start asking us for money!