So the idea is we all have a marketing plan and strategy, and then follow it! But how does it work in reality?
Did you meet any targets and goals this year? Most people in networking meetings will give you the impression their revenue doubles every month and business is always booming. Somehow I suspect that's not always true or the same for everyone.
So after outlining goals and targets in a January 2014 post, it seems a good idea to reflect how things went for us.
Revenue plan didn't work out as planned, but we did tender and win a local government contract which took 7 months to negotiate, so this should hopefully put us on a good growth curve for the next 3 years+.
Have also signed a number of partnership agreements this year which are now finally starting to take affect, albeit negotiations and implementations took a lot later than originally anticipated.
Social Media wise has been fairly successful:
Twitter - from 1280 followers to 3,702 
Facebook Page - from 420 likes to 2,652
Google+ page - from 84 followers to 145 
Seem to be struggling with Google+
Forum Interaction and membership - we launched the new look forum in April, interaction has still a long way to go, but we have just about eliminated about 95% of all spam, most of it automatically with just the occasional Johnny slipping through.
We have also just gained a new team member who will be focusing purely on marketing.
So for us, it's been a positive and steady year, with lots of groundwork laid for future growth.
So does anyone else want to share some of their highlights from the last 12 months, or tell us if they met, missed or smashed any targets?
