Googles new Structured Data Testing Tool

By : Administrator
Published 16th January 2015 |
Read latest comment - 18th January 2015

If you are savvy about structured markup and need to validate a page, or new to it and need to do lots of testing, then there is finally a new tool.

The new structured data testing tool seems to be an improvement over the old one which had a tendency to be buggy and throw up some odd error messages.

Like the old one, it's very straightforward to use.

Add in your URL, and let Google analyze your page and see what structured mark up code is on your page, and if it is correctly configured.

Here's the link and an example output:

https://developers.google.com/webmasters/structured-data/testing-tool/

enjoy!


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

Have you heard about a similar tool (also by Google) with an option to mark your text on the website and let Google do the hard work of inserting the tags on your website?


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Have you heard about a similar tool (also by Google) with an option to mark your text on the website and let Google do the hard work of inserting the tags on your website?”
 

Does that sit on:
Google Webmaster Tools > Search Appearance > Data Highlighter?

I've been using it for a few months. It's quite easy...

 


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Does that sit on:
Google Webmaster Tools > Search Appearance > Data Highlighter?

I've been using it for a few months. It's quite easy...

 

 

Data highlighter is an easy way to add markup and has been out for quite a long time, but it's also a bit of a bodge imho, as only Google can read it. If you use a standard mark up like schema.org or any of the others, they can be read by all the Search Engines, as well as applications, future proofing your site.

Just my theory, but I suspect data highlighter was brought out to address the slow take up of webmasters marking up their sites, and to generate a lot more structured data very quickly. Now the different schemas are maturing, I suspect or wouldn't be surprised if the data highlighter gets dropped in the next 12 - 18 months.


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

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