IamBob - Profile

Page rank is mainly important if you want to sell your site. Even then, many buyers are cautious because it's well known that there are ways to artificially increase PR that don't reflect the site's real value.

Many affiliate programs will give you a generic affiliate site you can promote. However, in the long run you're better off developing your own unique site.

Yes, the line between real and fake is getting harder and harder to discern with the internet and social media. Look at all the fake celebrity deaths that get tweeted, and that's a fairly minor example.

Now there's Google Pony? This is the first I've heard of it.

As I see it, Google doesn't like any SEO, as it's all an attempt to manipulate the "natural" results.

Video marketing also means optimising the videos you upload to YouTube, which means giving thought to your titles and the keywords you use in the descriptions.

I know I regularly come across pages with low page rank on page 1 of Google.

I wouldn't say it's essential. However, for many businesses it can be beneficial. Videos don't have to be complicated or expensive to make nowadays, so it's worth experimenting. Many businesses use Animoto, for example, where you can start out with the free version.

Apparently Google has become a giant bureaucracy where the left hand doesn't know what the right hand is doing!

There are several free press release sites. I don't know them offhand, but you can Google "Free press release services" and some will surely pop up. They will usually try to get you to upgrade, of course, but there's nothing to lose by trying a free service.

I have tried them a few times and can't say the results were spectacular. However, it's also recommended as a way to build quality backlinks if you're promoting a website.