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Adds more fuel to the fire that traditional low quality link building is now pointless. As always and without the usual cliches, but concentrate on the content and let it all happen naturally. These kind of links may not pass PageRank, but they confirm Googles use and importance of "citations" or references back to your site/content.

Google: Unlinked URLs Are A Source For Indexing New Content

I think citation building is the replacement for link building

The old ones are the best

The closest to courses for me would be Moz, and following the whiteboard fridays and absorbing their blog.

Search result, Builders Warwick
Top of Page1, and above the Google Local listings

I'll be getting a Yell job interview at this rate

I'd love to have Yell's brand (minus the billions of debt),domain authority and Google presence. But do I still think they are expensive? Yep!

So then it's back to individual biz owners and perceived value. If you're selling thousand pound+ products with a big margin, then a punt with Yell is no big deal. But if you're selling lower cost products with smaller margins, then Yells not worth the risk, imho.

I started with mylocalservices.co.uk and really wanted the .com for the US.

I repeatedly got told not interested, and launched our US site using .us

Then a few years later, the .com was sat on a holding page, offered a few quid, and it was mine

There's always a work around, as Indizine says don't worry about it, and don't be taken hostage. Unless you are recognised brand, it's only really worth something to you, so whoever has it, is unlikely to get much for it elsewhere.

Hi Angela

Here's a post that covered this a while back:
http://www.mylocalforums.com/article-directories-articles/2090-duplicate-content-versus-duplicate-articles.html

Not sure of the current state of play, I must admit I thought articles in general had been on the decline for a long while.

I'm not a fan of Yell, mainly due to the costs, but lots of people like it, and the reality is, if you get paying jobs come through, and you've more than recovered the fee, and making a decent return, then why not? Marketing is marketing, what's works for some, doesn't for others.


As much as it pains me to defend Yell I have to correct you on this one. The physical book has without a doubt been long overdue for the axe, but you can't say Yell.com is dead, because people go to Google. Yell's mission (as is ours, and any directory) is to ensure that their listings display in Googles results. Over 80% of our traffic comes from Google. Yell has an advantage of identifiable brand, so will have a larger element of direct traffic, but I bet their largest traffic source is Google.

Now this is my kind of question

2 traditional schools of thought, optimise for Google, and it's as good as done for Bing. Or put some effort into specific Bing optimising, accepting traffic will be minimal, but there is also good scope for cheap conversions.

With the web slowly but surely moving into semantic search relying on structured data rather than keywords, and all search engines keen to get involved, then I suspect we will be back to "optimise for Google, and you are optimised for Bing".

But Bing is really pushing the boat out now in webmaster tools, and webmasters are getting google update weary, so is this an opportunity for Bing to grow some market share? Be nice, but I suspect nothing much will change.

We get little traffic from Bing, compared to Google, but our comparative conversion rate is much higher on Bing, so I guess it's down to what value you put on Bing conversions.

If you're talking online marketing/SEO/SMM related, then how about the up and coming Google author rank, semantic search or Bings implementation of structured data?

That should keep you going for a bit

Oh my gawd.... her father must be so proud