I suppose I always look at it through the eyes as an SEO self taught amateur. Once you have the basics mastered, it's just a case of staying on top of everything and ensuring everything I do is by the book.
But I've come a cropper in the past, by doing something questionable, and having it pointed out by professionals. Rookie mistakes, that kind of thing.
So when people mention scrapers, automated submissions, spinning content, I just think no thanks, and always associate those activities (rightly or wrongly) to grey or black hat practices.
But then I don't do it for a living, or at least for paying clients. So I suppose for SEO professionals, business necessity will dictate there has to be an element of automation and tools, as being completely manual like me isn't very cost effective
Whether some of those tools are classed as naughty I suppose depends on the tools
For me personally, my new bible is SEOmoz, and I'm finding it extremely useful, and keeps me on the straight and narrow.
SEO seems to have a bad reputation along with sales people! But there are plenty of professionals out there who take pride in their work.
Stick with your principles
