Why you're not making money on Social Media 30th March 2012 1:34 PM
“Personally, this post sums up to me everything that's wrong with "professional" Social Media Marketing (SMM).
Forums are a well known form of Social Media, every bit as important as Facebook, Google and Twitter etc, but when you outsource to a SMM company, you lose the personal touch, and the same thing happens as with a lot of SEO, poor quality.
All you get is lots and lots of duplicate content, respun articles, and an online profile which isn't really you or reflects your companies values.
Here's an example: in fact it's this very post...
Same content, blasted out to multiple sources. More internet flotsam and poor quality, which is exactly what Google is targeting with its latest Panda updates.
I personally don't see the need to outsource SMM in maybe the same way as a lot of SEO is. Simply allocate an hour a day(or night) for marketing, visit your favourite forums, update your twitter, Facebook and Google+ and you're just about done.
If you want a virtual pat on the back, sign up with something like Klout and bask in your own glory
These are obviously my thoughts, and it has the potential to become a good discussion, but at least now this post is unique (unless of course I cut & paste the same reply on FBF)
”
Forums are a well known form of Social Media, every bit as important as Facebook, Google and Twitter etc, but when you outsource to a SMM company, you lose the personal touch, and the same thing happens as with a lot of SEO, poor quality.
All you get is lots and lots of duplicate content, respun articles, and an online profile which isn't really you or reflects your companies values.
Here's an example: in fact it's this very post...
Same content, blasted out to multiple sources. More internet flotsam and poor quality, which is exactly what Google is targeting with its latest Panda updates.
I personally don't see the need to outsource SMM in maybe the same way as a lot of SEO is. Simply allocate an hour a day(or night) for marketing, visit your favourite forums, update your twitter, Facebook and Google+ and you're just about done.
If you want a virtual pat on the back, sign up with something like Klout and bask in your own glory

These are obviously my thoughts, and it has the potential to become a good discussion, but at least now this post is unique (unless of course I cut & paste the same reply on FBF)

Beautifully summed up, Steve. I'm sure many of us were naive in the early days and guilty of copy&pasting to a few areas, but at least it was me as a real person.