Posts

Counter-intuitive SEO 2nd December 2010 9:10 AM
The weirdest thing was that reading it, although I think it's despicable to take it to a level of personal threats, the guy has a point. People are much quicker to share complaints than they are to share adequate or positive experiences. If it wasn't for the ****hole Factor, it could be considered a fair manipulation of the human tendency to complain.

I mean if I was being entirely fair, then almost every weekday at about noon I would tweet or blog "yay! the Royal Mail have successfully delivered my mail, including some stuff that I know was only posted yesterday!" but I don't and nor do most other people, especially when it's bills and statements and advertising. We talk about it only when they lose stuff.
How the weather affects your buisness 2nd December 2010 8:54 AM
If this country had Russian weather, then it would be worthwhile for people to invest in snowsuits, snow boots, chains for their tyres, lagging for their pipes... we'd be set up to deal with it.

But we're in the UK where as I recall for the last decade or so we've had the occasional two or three days of snow per year. It's just not cost-effective to prepare for snow in the UK.

Business-wise it's not making much difference to me at all, since barring the occasional face-to-face client meeting I'm almost entirely based online.

On a personal level it's a little bit bizarre. I can't get around the block to post a letter, because we're on the edge of a residential estate and the pavements are pretty much sheet ice with snow-covered dog-turds (I'm not even going to consider taking the wheelchair into the road where inexperienced car drivers are wheelspinning and skidding all over the place). However yesterday I went to the Birmingham Christmas Market, where although it was snowing, the footpaths were all absolutely clear. It just feels very strange that of the two outings, it was the twenty minute wander to the postbox that was the big dangerous impossible one.

PS Clive, have you grown a beard? If so, sorry for not saying hello yesterday, I didn't recognise you properly. If not, then I must apologise to the bearded stranger I was squinting at...
All roads lead to the Business Link 2nd December 2010 8:32 AM
I'm sure I can't be the only person here who found that even Business Link itself leads to Business Link. When I was first looking into setting up the business, I phoned them and they posted me a lot of information about being a Virtual Assistant - which was lovely, but contained a lot of "look at our website" stuff. Every time I looked at the website I found I was going round and around and around in circles. More and more of the blue links were turning purple and I still wasn't finding out the stuff I needed to know.

Then Business Link advised me to hook up with a local Women's Business advice... thingy. That was possibly one of the biggest wastes of time I've ever had the misfortune to encounter. It seemed like such a good idea - don't take this badly gentlemen, but it can be slightly intimidating for a twenty-something female to try and become part of a group that is primarily males aged 35-plus who, due to the mindset that is necessary for business success, can be a bit, um, robust.

Unfortunately the forum was dead and the online business prep course was aimed entirely at Yummy Mummies - for example, here's a quote from the section about recognising transferable skills:
Do you organise yourself, your children and your partner?
Organise the playschool
@Msslasers - what is it I'm not doing?

@cloud4 - taking the Google train to Wikipedia land is a good starting point as long as you also pop some time in your itinerary to head on down to Reference City.

Although I do like it when an infinite loop happens. A lazy "proper" journalist gleans some sadly less-than-true facts from a wikipedia article and publishes them in his column in an established and "respectable" print newspaper. By wikipedia's own definitions, something published in such a newspaper (by a bona-fide paid journalist whose job is to find and check facts before publication) can be taken as True, and the newspaper article can be cited as a reference when verifying the information on the wiki page. Therefore there is a proper reference to "prove" that the hoax information is by definition Truth!
All kinds of IT certifications 30th November 2010 4:11 PM
I remember himself showing me a CV someone had written which basically had a section entitled "I can spell the following qualifications:" followed by a list much like the one in KZhao's post there. Apparently it was marvellous for getting interviews - because human beings didn't read the CVs any more, just scanned for keywords. He could spell every qualification they were looking for!
Counter-intuitive SEO 30th November 2010 4:03 PM
Bloody hellfire. I just finished reading this article from the New York Times. This guy found a way to make unhappy customers unwittingly boost his SEO...

NYT - A Bully Finds A Pulpit On The Web

Because all of his upset (and in some cases, terrified) customers post on consumer websites about their awful experiences, his site looks more 'popular' to Google. If people search for the company name, then they'll see all the bad-experience stories. But if people are searching for brand names of the products he sells, his site is the 'most popular', most linked to and most talked about site that carries that brand, and as such his page shows at the top of the Google results (in some cases above the site of the actual brand itself).

Looks like you can take SEO too far after all...
Website function question - it says "4 Responses to
New ASSET speed cameras 26th November 2010 3:06 PM
You're quite right. I don't know what came over me.
I don't know, but I would imagine that it's one of those things that would go via central HR and I bet it's weighted so that the franchisee gets ticks in his boxes for having X number of staff doing CPD.
New ASSET speed cameras 26th November 2010 1:28 PM
I'd assume it reads the reg plate and then cross-references for tax and insurance status of the vehicle.