Let's link up

Its a good strategy, link with like minded and related sites.

Points to remember, don't over do it. You don't want to end up with too many reciprocal links (you link to me, I link to you), as this will create an unnatural linking profile and may annoy the Google god.

Also remember quality. A good quality relevant link can be worth a 100 low quality ones, so focus your energy on quality not quantity 

Hello Eiffion
I have to agree with Steve and also give my bit of advice.

Google, like all search engines of any worth, want things you do on your site to have a real human user purpose. The problem with reciprocal linking ... "I'll link to you and you link to me" ... is that, even if the sites are realted ... does the visitor who lands on your website have any reason to follow links to another website ...

My advice is that links to other websites should always be on quality content pages, and found in the body of the page, and relevant i.e you have mentioned something on your webpage and are suggesting that if the visitor follows 'this link' they will find some further interesting stuff ... related to the reason or intent that they came to your site.

You can get some quick wins from having swapped links, but there is always the danger that Google will eventually decide the the links pointing to your site, from other web pages that have traded links with you, have little or no value and start to ignore them, you may find your site plumeting in the search results.

One thing I would advise you to do is start to search out all the listing directories both National and Local, which allow you to list your business there are lost of subject specific directories and loads with dog interests ... just search "dog" + "directory" + "add my site" or "add my Business" and other combinations and you will find lots of useful places to list your business and even get valuable links back ... but more importantly get 'Citations' (mentions of your business Name, Address and Phone number NAP) that really help to boost your SEO and local search status.

Good luck

Thank you very much for the info Brian I'm a novice at this and CEO etc I've only just learned to create internal links I started last August and have had 22k visitors and I'm not selling anything I think for such a niche demographic that's not bad plus I'm sure many key words are used by better websites that get more importantance. Some doggy website directorys have contacted me but I have been doing what you said and joining as much free advertising as possible. I've tried asking about for a one off fix for my site so I can get better ranked but no one seems to want the job, I think it's becouse I'm not asking for a monthly plan like how a lot of businesses make their money. (Which is understandable) 

i would like like to add I think I have done well with the site thus far I've collected and curated whilst fighting mental health and it's great distraction but it also has it downfalls lol thank you for your advice sir 

I will have to ask wether my back links have any strength the sites I'm linking with seem well istablished and relatable to either dogs or antiques