The Vulcan To The Sky Trust know a thing or two about marketing, having raised umpteen million over the years. Even though the Vulcan is officially grounded, it is still a working exhibit and the campaign to raise funds continues.
So the marketing team are always on the look out for some publicity, and found it recently with the recent Tour de Yorkshire peddle bike race
They found out the race was going to go past the end of Doncaster Airports runway, so with some clever planning and help from the airport authorities, they towed the Vulcan to the end of the runway in full view of the media.
Tried to just grab the interesting bit, but it starts 50 seconds in.
It just shows when it comes to marketing, always keep looking for opportunities, as you never know where they will crop up.