Hi everyone,
It's my first post on here, so my apologies if I'm in the wrong category.
I wanted ask what everyone's opinion is on refusing a customer’s order?
I have a client that has been buying our product for 5 years now. He orders a small quantity once a year, but complains every…single...time.
The effort I go to each year to ‘pacify him’, by honouring previous prices, offering discounts, re-doing the order, is working out more time and money than the order itself is worth. Whilst I never want to have to turn down work, I do feel that all jobs need to be somewhat profitable in order for a company to survive.
This year he has complained yet again about the order and stated that he will be taking his business elsewhere. I do this product for hundreds, if not thousands, of customers and rarely get complaints. I’ve supplied evidence to him that our product is fully functional on multiple occasions, but it’s not good enough in HIS eyes. So I do feel his expectations are too high, especially considering the price he pays.
I also know that my company is the only one in the UK that can do this product, so he will be back next year despite his threats, as he can’t get it anywhere else for the quantity and price he wants.
How do you professionally and respectfully turn down business? I don’t want to damage our reputation, but I also don't feel that suppliers should accept EVERY order, even if it's at a loss. There is such a thing as bad business and the customer is not always right.