Do you understand this page?

By tomsk : Senior Entrepreneur
Published 2nd October 2010 | Last comment 3rd February 2011
Comments
forum avatarsmiffy20
18th November 2010 7:27 PM
There is no point having a landing page that doesn't speak to the client who is about to purchase it.

If I was a dragon I would be saying stop the business "Im Out"

forum avatarKip FX Design
18th November 2010 7:42 PM
There is no point having a landing page that doesn't speak to the client who is about to purchase it.

If I was a dragon I would be saying stop the business "Im Out

I am telling Kelly you called her a Dragon!

She/He is paying for the PPC to land on there? To what gain if I may ask?

Not sure I understand fully the question - but the idea is / was to have a micro site for this one particular product, as there main site has many products on it and they would like to focus on music on hold.

tomsk

I think they were wondering if the client was expecting any sales (conversion) as a result of landing on that page.

indizine
indizine

forum avatarKip FX Design
21st November 2010 5:43 PM
Indeed indizine, what are their spends and conversions like Tomsk? I can bet that anybody wanting on hold marketing music/voiceovers would be running a fairly professional company and demand the same from suppliers.

I always rant about visuals, but there are reasons I do. Clients that make their own judgements on design never get the results those that give me free reign, unless they have a design mind, our job as designers is to advise them on what works, why etc. Some people may not like blue, or glass letters etc, but as long as you satisfy the majority, you are on to a winner.

In this case I would have thought money is being thrown at this to no real gain.

I have been wrong before though . . .

All I can really say is that one man's drink is another man's poison.

The site converts well for enquires and in some cases with websites a little confusion can sometimes help - "what" I can here people scream, the guy at the end of the phone who sells the kit is very good at sales, so when a client phones in for some clarity it is often an advantage to him.

tomsk

If you have single site and no more detail to be show then micro site provide more advantage for you. Through the micro site you can cover the keyword in your domain name.

proval123

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