SEO vs PPC

Why not go for a combination of both?

PPC advertising is great, but in some cases, a lot of people browsing the internet see those as spam.

Do not forget the importance of SMM whilst thinking this SEO malarky through Stavros, this is becoming more and more important.

12 months ago dates and posts did not really feature on searches, but now you regularly see dates before the meta info in search results (ie: 20, May 2011), the timeline in relevant info is getting more and more important, and SMM is the fastest way to get it out there.

It is a hard slog to get a decent, captive following, but it pays great dividends.

My dad (the greatest salesman and marketer I know), called me today about my facebook business page, I bullet pointed what I do for clients, but did not explain what these bullets means (FAB), since changing it, I have had 6 new likes, taking me to 81. I have had 1 new like a week roughly, so this is a massive hike.

most adverts on TV do not promote websites anymore, but FB fan pages, there is a reason for this! We are (mostly), always logged in to FB and Twitter!

Take it seriously, it is not going anywhere just yet!

I cannot find the article I read the other day, but, Facebook set to be worth ‘$100 billion’ next year - Telegraph

I`ve posted already in other branch that it is very important to measure the effectiveness and ROI of keywords correctly in both cases. You can do it with Google Analytics or other web analytics tool. If the same keyword in PPC gives you more conversions then in SEO - you SEO efforts have to be improved.

Very true, social media marketing is becoming increasingly more important every day. But like everything, you must balance, and a good balance between SEM, SEO, and SMM is the way to go.

Couldn't agree more

I would choose SEO over PPC if you want a high turnout after a longer period of time. It is how investing a business works. Invest more at the first periods and harvest even more at the later part.

PPC seems to be a fast way of gaining some money but not a guarantee of success..

I think the major difference between SEO and PPC is cost , SEO and PPC have the same objective but PPC is much costly.Pay per click requires the money on every click and SEO are the organic search tool based on the keywords to show the visibility.
If you have cost then its really worth to do PPC.

Chandler Homes for Sale

So you would sooner run a permanent PPC campaign versus trying to get your keyword ranked organically?

Surely it would be more cost effective to rank organically? Assuming it's one of your major keywords and a known converter?

sjr4x4, but what about the eCommerce portals which don't have much text contents?

E-commerce portals have loads of opportunities and pages to generate text content and place the right targeted keywords in the right places. Plus you can have a news/blog section, customer reviews, promos and other areas that you can add new and rich content/pages.