SEO vs PPC

But how come that will help in SERP improvement?

Good, relevant content will aid your SERPs

Yes I am aware about Good & unique content. But I wonder about the contents that can be placed in a shopping site.

Thanks for the useful posts guys. I haven't gone into the world of ppc yet, but have been trying to build up my SEO organically via other blogs and building up content. It's a long, slow road but very fulfilling as I creep ever closer to the first page of google with my website.

Cheers,

Terry

There are multitudes of opportunities, you can have a huge description per item which could be opened if you select more info. But a lot of people just pull generic affiliate products from a central database, which auto populate descriptions etc, which makes it easier to manage, but will limit SEO effectiveness.

But you can reference products with fresh content, maybe a more info, or picks of the day/week/month etc, linking to the product URL, giving it more weight in the SERPs. Link back to products from blogs, social media etc.

Just because its an ecommerce platform, doesn't mean you have to be held back by lack of content.

This is a really interesting debate.

We have been using search engine optimisation and PPC for some time now.

In my industry - legal - it is fairly limited for example because all the solicitors in the area want to be number one for 'solicitor Norwich' becuase that is the main term. In other industries, there are various other keywords that can be bid on but for us, it's mainly that one, and 'Solicitors Great Yarmouth' for which we rank 5th or 6th.

However, if we were a national company, it would be much easier to find long tail keywords relating to the industry. It just gets difficult when you are a local company in a busy marketplace.

PPC is great for us as we can set up a regionalised campaign that still targets national keywords so we caputure visitors from Norfolk that search for 'personal injury solicitor' or other related keywords.

Have you done your market research and confirmed this? Reason I ask, no doubt solicitors great Yarmouth would generate the most traffic, but what keywords would generate the most conversions?

Any experience I've had of solicitors recently is relating to employment contracts, business contracts, and neighbour disputes

In each case, I googled the relevant specialty, ie "solicitors employment contracts". This kind of search will generate some targeted results, and I'm likely to choose from the top few results.

Maybe that's just me, but as a business directory in a very competitive market place, we have learnt how to compete with the likes of Yell and Thomsonlocal in keyword searches.

Never mind the content feel the links that is another approach!

I think good content is the first step but the smallest one - once that is in place then its links,links,links! Good ones of course not just numbers.

both has some advantages as well as disadvantages for example seo costs lots of time and energy and ppc costs lots of money so the choice is yours of you are willing to work for month than you can go for seo and if you have enough cash than go for ppc

It's easy! Use your main targetted keyword in your product title and the description of the product aswell as the url title tag and description tag. You can also throw in a few keywords in the keyword tag too.