Crystal gazing and google penalties

By : Growing Business
Published 19th July 2011 |
Read latest comment - 19th July 2011

My understanding is that link quality is a weighting factor in Google rankings.

I get the idea of too many links too quickly can cause problems e.g. the sandbox or worse.

If steady link building goes on with spammy comments/posts might there be a day when Google recognises the quality of the comments /forum posts and penalises the web page/web site ranking?

Looking at a counter argument this might open up the prospect doing spammy stuff in the name of your competitors to bring them down.

Just can't believe some of the unadulterated corny rubbishy s*1t that Xrumer et al posts as comments on my sites.

Bill Ryan
Comments
If steady link building goes on with spammy comments/posts might there be a day when Google recognises the quality of the comments /forum posts and penalises the web page/web site ranking?

Looking at a counter argument this might open up the prospect doing spammy stuff in the name of your competitors to bring them down.

The way it was explained to me a while ago was that you have little control over who links to you, but you have full control of who you link to. Although the caveat with that is things like spammy link directories, and you suddenly appear on 500 on them. So Google weights this accordingly.

Things like Forums and Blog comments is down to the site admins.

If you happily allow blog comment spam, then it's your site (blog) that will suffer. Likewise with forums, if they go unchecked and unmoderated, then its the forum that will suffer. I doubt any penalty will be applied to the outbound link from a spammy forum or blog, although its actual value will be diminished or undermined accordingly.

So I doubt you could harm a competitor just using comment spam or ropey forums, although I guess taking out lots of paid links on porn or bad neighbourhood sites may impact it?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Looking at a counter argument this might open up the prospect doing spammy stuff in the name of your competitors to bring them down.

The links that are built that way will be devalued as soon as Google realise it, means they won't play any role in rankings at all. As Steve mentioned, you can't control who links to you. So doing spammy link building for the sake of bringing a competitor down is like wasting time and money(as they will still rank where they should without those links), which could be spent doing link building for own sites to beat the competitor the right way.

Thanks,
fourth-monkey

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