forum avatar

LinkedIn PPC / PPM Advertising

Published 7th December 2011 |
Read latest comment - 7th December 2011

I got off topic on a thread last week and mentioned LinkedIn advertising as an alternative to Google AdWords.

Well since then we set up and set live a simple campaign in preparation for our new sign-up form going live in a week or so.

I thought I'd share with you some initial feedback and update this thread as we go along over the next couple of weeks.

The Set Up Process
  • This was very easy - simply visit this link to get started:
  • You can use your personal or business account or link them together
  • It cost $5 set up fee

Designing The Advert
  • Again a very simple process - just fill in title / body / URL
  • You can upload an image (50x50)

Targeting the Advert
You can choose the following options for targeting the advert:
  • Location (Continent > Country > Area > Town)
  • Company Employees (by company name or company type)
  • Job Title
  • LinkedIn Groups
  • Gender
  • Age
Here are the settings we chose for our first advert - as you can see the Target Audience is over 2.4m people.

The Daily Budget
You have the option to choose a maximum CPC (cost per click) or CPM (cost per 1k impressions) - the following are screen examples:

This is an area that I'll update over the next few weeks, however, we set two trials live yesterday. Once was a CPC and the other was CPM.

CPM Campaign
We went with the minimum suggested bid - this was $2.00 per 1,000 impressions and set it live with a $15 limit.

This was swallowed up within a couple of hours and no clicks were actioned.

CPC Campaign
Again we went with the minimum suggested bid per click - this was $2.00 but the recommended bid was $3.52 to $4.19.

We had 11,500 impressions within a couple of hours and 4 clicks were achieved that cost $8, i.e. our max bid was used for each click.

No conversions were achieved on our site.

Early Findings
  • Simple to use and set up
  • CPC is expensive compared to AdWords (LinkedIn =
Really interesting stuff, have been playing around with Linked in this week, so shall be watching your results closely!

Best of luck

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

This Thread is now closed for comments