While the aim is always to appear as near the top as you can, another trick which is a good draw of traffic is to try and stand out.
Since we started showing reviews on our listings, these get picked up and displayed by Google which is good, but now they have added extra tabs to the map location and plus links to the reviews.
Not a great example as the poor listing has negative reviews, but interesting, as you can see how it stands out compared to competitors.
I can't find any other examples, so was this a Google test? Is this something that is about to be rolled out?
